India’s current annual growth rate is in excess of 8%. It is expected that India will be the third largest economy by 2025, with a 17%-share of global GDP.Its population of over 1.1 billion has an average age of only 25 years. Today, one can witness a very strong entrepreneurial spirit in the Indian economy, characterised by creativity, drive and an almost boundless ambition.

At the same time, the country faces enormous challenges. In the field of energy, it is struggling with a large energy deficit and rapidly rising demand. In the field of resources, it has to deal with dwindling water reserves, serious environmental degradation and disposal of ever larger amounts of waste. In the field of urban planning, rapid growth further challenges an already overburdened infrastructure. For the country to realise its potential, these areas need a massive inflow of investment and expertise. International companies can leverage their expertise and solutions to lead the market and help India address its challenges. 

It is important for international companies to understand the Indian market and way of doing business, which is characterised by a high degree of diversity and dynamism, idiosyncratic customer preferences and distinct cultural influences. For any company, doing business in India can prove to be a formidable challenge. BRIDGE TO INDIA can help you understand and realize the specific business opportunities in the Indian market.